Collector-Grade · By Appointment

The home of luxury timepieces.

Exceptional watches from the world's most respected brands — to buy, sell, consign, service, or repair.

Two collectors talking over a watch reference book, a Submariner and a gold Day-Date on their wrists
Our Promise
Buy with confidence.

Every watch from Tell the Time Co. is backed by our warranty. If an unforeseen issue arises after purchase that was not identified at the time of sale, we'll work with you to have it assessed and repaired free of charge, subject to our warranty terms.

Returns, Refunds & Warranty Policy
Client Reviews

Trusted by collectors.

5.0
62 verified Google reviews
Great experience with Ronald, I had been following the page for a while and jumped on the opportunity when I saw he was coming to Melbourne. Communication was great, he made the whole process easy and everything with the watch was perfect and exactly as advertised. Made my first Rolex purchase a super positive one and will definitely be keeping an eye on their page for more watches in the future. 10/10

Jack Hammet

2 months ago

I bought my very first Rolex from Tell The Time Co, and the experience was great. Ronald was awesome to deal with. He was patient, knowledgeable, and super helpful the whole way through. As a first-time buyer, I had plenty of questions, and he took the time to explain everything clearly and honestly. He made the process easy and comfortable, which I really appreciated. The watch was exactly as described, and the whole experience felt professional and stress-free. I’d definitely recommend Tell The Time Co to anyone looking to buy a luxury watch, especially if it’s your first one. Thanks again, Ronald. Very happy with my first Rolex.

Hendra Putra

5 months ago

Very happy with my Rolex Submariner. Ronald was great to deal with, always responded quickly and made the whole transaction very simple. Higher recommend these guys

Richard Harwood

3 months ago

Couldn’t be happier with my experience. Samuel was exceptional from the moment I walked in with great advice through the process. If you’re in the market for a quality timepiece, I can’t recommend Samuel and the team enough. I’ll definitely be back!

Jordan Jeffery

a month ago

I highly recommend Tell The Time Co if you're looking to purchase a high quality and well priced timepiece in Sydney. Given this was my first time buying a luxury watch off the grey market, I had a lot of questions and even wanted to get an independent authentication. Ronald was very accommodating, friendly and professional - especially when it came to negotiation and communication. The watch itself was in exceptional condition, present with timegrapher results and paperwork. Overall, I'm extremely happy with the watch and I'll be back for my next purchase! Thank you Ronald and Vibi.

Charles Sissens

3 months ago

02/Sell or Consign

Sell or Consignwith Confidence.

Looking to sell your watch? We offer a trusted, flexible, and transparent way to sell or consign your luxury timepiece. Whether you're ready to sell now or simply want to explore the market, our team will guide you through the process with care, discretion, and honest advice.

Enquire about selling or consigning
  • A flat-lay of Rolex watches, rings and car keys on a wool blanket

    There are no upfront fees to consign your watch with us. We only charge our agreed commission once your watch has been successfully sold.

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